2012 Event Launch Release

FOR IMMEDIATE RELEASE

STAR-STUDDED LINEUP LAUNCHES INAUGURAL EAST COAST MUSIC FESTIVAL

Firefly Music Festival Brings The Killers, The Black Keys and Jack White to the Delaware Stage in July

DOVER (April 2) – Firefly Music Festival is hitting the East Coast for its inaugural year on July 20, 21 and 22 in Dover, Delaware. The festival will take place at the Woodlands of Dover International Speedway, located in close proximity to Philadelphia, New York City, Washington D.C. and Baltimore.

Headliners include The Killers, The Black Keys and Jack White alongside more than 40 national acts, including Death Cab for Cutie, John Legend and The Flaming Lips.  Additionally, Firefly offers a wide variety of interactive attractions including enhanced culinary options, craft beer and wine gardens, hot air balloon rides and more.  The Woodlands of Dover International Speedway provides a picturesque wooded setting for the four stages of entertainment. Tickets will go on sale through FireflyFestival.com on Thursday, April 5.

“We’re thrilled to announce Firefly Music Festival as the East Coast’s premier music experience and are set on delivering an unforgettable weekend complete with top tier talent and unique attractions. We look forward to bringing Firefly to life in July,” said Joe Reynolds, owner of Red Frog Events, the producers of Firefly.

Firefly is partnering with St. Jude Children’s Research Hospital’s through their Music Gives to St. Jude Kids program. Festival attendees can support the lifesaving work of St. Jude on-site and leading up to the event. The local Dover communities will also see benefits from Firefly with economic impact projected to reach into the millions and with “Illuminate Dover,” a Firefly program dedicated to community enhancement and beautification projects in and around Dover.

For more information on Firefly Music Festival including the full lineup, go to FireflyFestival.com. For interviews, press passes and band images, contact Meghan Roman at (312)240-3160 or meghan.roman@edelman.com or Lauren Shield at (586)709-9003 or lauren@redfrogevents.com.

Firefly Music Festival is produced by the award-winning event production company Red Frog Events. Based in Chicago, Red Frog Events produces a variety of events across the world, including Warrior Dash, the world’s largest running series. For more information on Red Frog Events, go to redfrogevents.com.

Firefly Music Festival is the East Coast’s premier music experience.  Firefly offers three days of unforgettable musical performances, enhanced dining and interactive entertainment set among lush wooded landscapes in the heart of the East Coast.

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