2014 Festival Weekend Facts and Figures

Festival Overview

-More than 125 artists over four days on 7 stages within the festival.  There are 2 additional stages in the Hubs

-Overview of stages:

• Firefly Stage (Main Stage)
• The Lawn
• The Backyard
• The Porch
• The Forest
• Coffee House
• Big Break Stage

-In addition to these stages with the festival, we also have the Thicket, Firefly’s headphone disco, within the festival and within the camping Hubs.

-Red Bull also has a Sound Select stage with performances taking place each morning from 10am to Noon in each of The Hubs. The twelve artists, which come from across the northeast, include New York glam rapper Cakes Da Killa, Philadelphia’s own, Mike Taylor, rap artist STS, indie rock group DRGN KING, and more.

-We have guests from all 50 states as well as 17 countries outside of the U.S. attending Firefly 2014.

-2014 Firefly ticket buyers derive primarily from the below locations:

• Delaware:              15%

• Maryland:               15%

• New Jersey:            14%

• New York:               11%

• Pennsylvania:        19%

• Virginia:                  8%

• Washington D.C.:   2%

-St. Jude Children’s Research Hospital’s program Music Gives is the official charity partner of Firefly Music Festival.

-In 2014, the festival footprint covers nearly 300 acres (including camping space).

-Daily Attendees by year:

• 2014: 80,000

• 2013: 65,000

• 2012: 30,000

-Staffing:

• 148 Red Frog Events employees are on-site

• 1,400 volunteers are on-site

-Camping Experience:

• There are two Hubs this year located in each of the main camping areas

  • Includes morning yoga, food trucks, showers, Walgreen’s General Store, Red Bull Sound Stage with performances throughout the day, Headphone disco for late night music options after festival gates close

-Total camping spaces: more than 15,000 with an estimated 50,000 campers (inclusive of volunteers, vendors, general camping, RV and glamping)

-Festival Attractions

• Three refill stations throughout the festival grounds and one in each Hub providing an unlimited water source for festival guests.

• The Arcade (all games from Wilmington Home Amusements:  Wilmington, DE)

• Hot Air Balloon (décor piece, no rides available)

• The Dogfish Brewery

• Two Hammock Hangouts

• The Coffee House

• Two Hubs within camping areas

• The Market

• The Thicket (Firefly’s headphone disco)

-Community Relations Facts:

• Economic Impact Estimate: $12 million in 2013

• Firefly has raised nearly $75,000 for St. Jude Children’s Research Hospital since 2012

• More than 750 million media impressions mentioning Dover, DE to date

• Through our TOMS partnership, fans gave 32 pairs of TOMS glasses and 916 shoes to children in need through the one-for-one program.

• Through our Kleen Kantene partnership in 2013, over 139,114 Liters of water was poured into recycled water bottles saving 278,228 bottles.

• Donated 500+ meals to Dover Interfaith Mission Shelter

• Local workers staffed Firefly 2013 for 157,981 hours, which is equivalent to 76 full time jobs.

• Eliminated Carbon footprint each year of Firefly

• Donated $6,000 cash and over 100 registrations to local charities for raffles and fundraising benefits.

• Donated 30 single day tickets to Dover Airforce Base airman

• Donated $3,000 to Dover neighborhood’s charity of choice

• More than 100 passes were donated to Dover area charities for fundraising opportunities

-Sponsors and Partners

TOM’s Style your Sole

• More than 50 artists available for custom design

• Guests are able to purchase on-site

• Nearly 1,400 pairs of shoes sold and styled in 2014

Dogfish Head

• Sponsor of the The Brewery, complete with Firefly Ale

• World Cup and other sports game to be viewed on TVs

• Live streaming performances as well

Garnier Fructis

• Complimentary hair styling and washing, free samples, giveaways and more at the Garnier Salon at Firefly

• Located within both Hubs and Festival grounds in Division 1

• Presence within VIP

Red Bull

• Red Bull Sound Select Stages in both Hubs featuring artists each day, with a total of 12 different artists performing throughout Firefly weekend

• Media area by the Main Stage

• 10am-12pm programming

  • Friday:

    • North Stage:

      • Mike Taylor

      • Cakes Da Killa

    • South Stage:

      • Downtown Club

      • Needlepoints

  • Saturday:

    • North Stage

      • Drgn King

      • The Tontons

    • South Stage

      • STS

      • Denetia and Sene

  • Sunday:

    • North Stage

      • Weekender

      • Nothing

    • South Stage

      • CharlieRED

      • F.Stokes

Walgreens

• General Store within the festival Market and within both Hubs (open 24 hours in the Hubs)

F.Y.E.

• Guests can visit the F.Y.E. tent for each day’s schedule of artist autograph sessions.

• New Sweden’s forthcoming EP, Fabric Room, will be exclusively available at Firefly before it’s July 15th release. Guests can visit the F.Y.E. tent to purchase.

• Signings Each Day include the below

*Lineup subject to change without notice

• Thursday

  • Courtney Barnett

  • RAC

  • AER

  • San Fermin

  • Kodaline

  • Andrew Belle

• Friday

  • DRGN King

  • Basic Vacation

  • Ghost Beach

  • Young the Giant

  • Bronze Radio Returns

  • The Airborne Toxic Event

  • Saints of Valory

  • Kongos

  • Bleachers

  • The Mowglis

  • The Jezabels

  • Mean Lady

  • New Politics

  • Sky Ferreira

• Saturday

• Bad Things

• Geographer

• Lucius

• MS MR

• Sleeper Agent

• Boy & Bear

• New Sweden

• Twenty One Pilots

• Smallpools

• Sleigh Bells

• The Wild Feathers

• Cage the Elephant

• Tune-Yards

• The Ceremonies

• The Unlikely Candidates

• Royal Teeth

• Wild Child

• X Ambassadors

• Walk Off the Earth

• Sunday

  • Vance Joy

  • Phantogram

  • Wild Cub

  • A Great Big World

  • Ziggy Marley

  • Washed Out

  • Dan Croll

  • Misterwives

  • G-Eazy

  • Cherub

  • Nothing

  • NoNoNo

  • The Colourist

  • Little Daylight

  • Sir Sly

CamelBak

• Sponsoring the water refill stations

• Providing custom hydration packs and water bottles (purchase on site or comes with the Green ticket package)

Jack Daniels Experience

• On-site museum and guests can purchase Jack Daniels cocktails

Ketel One

• Sponsoring the VIP area

Pepsi

• Southwest Hub activation called “The Chill Zone” complete with samplings and area cool off and relax

Alex and Ani

• Bangle Bar within the Market

Ben and Jerry’s

• Serving ice cream ice cream around the festival

SoCo Hammocks

• “Kick Back, Give Back”

• Sponsor of the hammock hangout and vendor space on site

-Social Responsibility:

• Firefly Music Festival is excited to partner with Global Inheritance this year!

  • Recycling Shopping Spree With Global Inheritance, Firefly and Ekocycle!

  • Pick up cool merchandise, VIP upgrades and possibly tickets for next year by visiting the TRASHed Recycling Store. Bring your empties, collect points and fill up your score card. Supported by Ekocycle, the TRASHed Recycling Store only accepts empty bottles, cans and/or biodegradable cups found on the festival grounds as currency. Your cash and credit cards are no good. Earn a little or a lot, walk away with cool prizes and help keep the Firefly grounds spotless.

  • Need more info? Visit www.globalinheritance.org

  • Recycled 43,500 bottles and cups at the Global Inheritance booth during the 2014 weekend.